The beauty salon industry in developed countries is mature
Internationally, the beauty salon industry has developed into a very mature industry, especially in developed countries with high economic level. Take the United States, Britain and Japan as examples to analyze the development of beauty salon industry in developed countries.
The United States is the most developed region in the world’s beauty salon industry. Its beauty salon market has gradually stabilized. High end spa and beauty care are the development highlights of the American market at this stage. Specifically, the market demand for beauty care and beauty care in the United States is high, up to 27% and 23%, while the demand for hairdressing is 16%, which is relatively low.
From the perspective of operation mode, the beauty surgery clinics in the United States can be roughly divided into three categories: one is the beauty surgery clinic affiliated to the hospital, which is usually performed by the plastic specialist of the hospital; The second category is the beauty clinic independently operated by plastic surgeons working in the hospital; The third category is completely independent cosmetic surgery clinics.
Compared with the beauty industry, the American hairdressing industry is a combination of industry and learning. The best beauty and hairdressing schools in the United States are Regency Beauty College, avatar Beauty Institute, ogle school, baomeiqi school and imperial beauty school. These schools provide professional talents for beauty and hairdressing institutions, which can be transformed into productivity.
Compared with the stable beauty and hairdressing market in the United States, the beauty, hairdressing and Spa industries in the UK are still developing rapidly. This is mainly due to the huge number of school-age population in the UK, which has led to a surge in demand for beauty cosmetics products and services. The increasingly specialized division of labor and diversity of services in the beauty industry have also promoted the development of the industry. It is expected that this rapid growth will continue until 2020.
At present, there are more than 200 beauty salons and 1000 spa centers in the UK, and more than half of them will provide beauty services to customers. Among them, beauty surgery, hairdressing and manicure are the fastest growing parts with the highest market share in the British beauty and hairdressing industry. With the gradual improvement of British people’s living standards, the demand for beauty salons will continue to release.
The beauty and hairdressing industry in Japan is also developed. It calls men’s hairdressing as beauty salon and women’s hairdressing and hairdressing as beauty salon. There are 200000 such enterprises in Japan, including 120000 beauty salons and 80000 beauty salons. However, Japanese beauty salons are developing to two levels, namely, large stores and small stores, and medium-sized stores in between have closed down one after another.
Japan has also explored a model more suitable for local development on the basis of Western hairdressing. For example, Japan has explored a hairdressing technology system more suitable for Asian skulls and hair quality after several years on the basis of Western hairdressing technology. Specifically, first, there is a systematic hairdressing education. Students majoring in hairdressing must study for three years before they can get their graduation certificate; Second, strictly manage employees, and the requirements for employees are mainly qualification examination and personnel training; Third, standardized industry management. Japan hairdressing association has absolute authority and often organizes some assessment, competition, observation and discussion activities; Fourth, a large-scale business system. There are many hairdressing enterprises integrating schools, salons and hairdressing product manufacturers.
Compared with developed countries, with the steady economic development of developing countries and the continuous improvement of people’s living standards, beauty salon services have gradually become the focus of consumption in developing countries. At the same time, after years of development, the beauty salon industry in developing countries is becoming more and more mature and standardized, the market scale and industry output value continue to improve, and the number of employees is also increasing. Coupled with the rapid development of emerging formats such as manicure and eyelashes, the industry is gradually developing towards industrialization, collectivization and internationalization.
The future development will maintain steady growth
Although most of the beauty salon industry tends to be mature, there is huge room for growth in developing countries. In the future, the global beauty salon industry will maintain stable growth driven by developing countries. Moreover, with the improvement of economic level, people in various countries spend more and more on beauty, hairdressing, nail enhancement, massage, body and skin care.
Taking the UK as an example, according to the results of a survey of 2000 British women conducted by an organization, the average annual consumption expenditure of a British woman in the hairdressing industry is as high as 290 pounds. According to the total number of 32.71 million British women, the consumption expenditure of British women in the hairdressing industry is as high as 9.5 billion pounds.
It can be seen that the market prospect of the global beauty salon industry is still expected, and the scale will expand steadily. Taking the United States as an example, according to sbdcnet’s prediction, the revenue of the beauty industry in the United States will grow at a rate of 3.3% every year from 2017 to 2022, and is expected to reach $5.8 billion by 2022.