Products in the beauty category rebounded strongly in the second quarter, surpassing pre-pandemic levels, as consumers began to “venture out into the world,” according to THE NPD Group. According to the NPD Group, sales of beauty products in the United States reached nearly $4.9 billion in the second quarter, up 66 percent from the same period in 2020 and 6 percent from 2019.
Cosmetics accounted for the largest share of sales at $1.7 billion, up 71 percent from the same period last year. This was largely due to growth in foundations and concealers, with the strongest growth coming from tinted moisturizers. At the same time, products in the lip category (such as lipsticks and lip balms) increased by nearly 100% year on year in many regions, benefiting from the relaxation of mask wearing requirements in various regions.
In addition to cosmetics, the small editor found that searches for accessories, such as makeup bags, mirrors and brushes, are also on the rise through amazon’S US search terms ranking. Sellers should also take note.
Perfumes had the strongest performance, being the only category to break triple-digit growth, up 123 percent from the same period in 2020 to $1.3 billion. Even compared to the same period in 2019, that’s a 40 percent increase. According to the survey, consumers prefer a higher concentration of fruity perfume. NPD Group believes mother’s Day and Father’s Day had a positive impact on the category’s growth in the second quarter, though that could mean slower growth for perfumes in the coming quarter.
Second-quarter skincare sales totaled $1.5 billion, up 32%. Sunscreen products performed well, NPD Group said, with sales of sunscreen and facial protection products up 80 percent compared to 2020 and 2019, while sales of facial seras and exfoliators remained strong.
Sales of hair products rose 70 per cent year on year to $346m. Demand for hair colour and care products remained strong, while styling products saw a recovery, up nearly 100 per cent year on year. This is mainly due to increased demand for social activities.
According to Larissa Jensen, beauty industry consultant at NPD Group, “The second quarter of this year saw a number of positive signs indicating that the industry is in full recovery mode. The most important of these is cosmetics, which is the largest category in the beauty industry, with a growth rate of more than twice that of skincare.” “It shows that the consumer mindset is changing as restrictions are relaxed and life as we know it is back. As we move into the second half of the year, the industry is calling for this momentum to be maintained.”