1、 Lancome, France
Lancome was born in France in 1935. It is a brand founded by Armand PetitJean. As a world-renowned high-end cosmetics brand, Lancome has been involved in many fields of skin care, cosmetics, perfume and cougar, mainly for educational, higher income, mature women aged 25~40.
A space for one person to have a sense of smell and persistence in perfume, and a commitment to make French brand a place in the global cosmetics market that was monopolized by the US brand at the time, Lancome wrote a page of beauty for world cosmetics history. A rose from a French castle, with its temperament, has bloomed for 60 years in the unpredictable female psychology and the unpredictable fashion rules.
2、 Estee Lauder, USA
Estee Lauder is the flagship brand of cosmetics of American Estee Lauder company, which is famous for anti-aging repair and skin care products. Estee Lauder is a leading large manufacturer and distributor in the world. In 1946, Estee Lauder Co was founded in New York, USA. It has skin care brand Clinique, La Mer, LAB SERIES, Prescriptives, Origins, cosmetics brand Bobbi Brown, M. A, and men’s perfume brand, etc. at the same time, the company also produces OEM for perfume, the top 7 brands in the United States, for example, “JE” and “Hou”.
3、 Shiseido, Japan
Shiseido is a famous cosmetics brand in Japan. The name comes from the “Zhizai Kunyuan, all things are born” in the Chinese book of changes. The meaning of Shiseido is to breed new life and create new value“ To Kun yuan, all things are born “means” praise the virtue of the earth, she has nurtured new life and created new value. ” This name reflects the image of Shiseido company. It combines Oriental Aesthetics and consciousness with Western technology and business practice, combines advanced technology with traditional ideas, and interprets implicit oriental culture with western culture.
4、 Dior, France
Christian Dior, referred to as Dior for short, is a famous French fashion consumer brand. It is also a global advanced fashion brand holding company: LVMH group, the parent company of LVMH MOET Hennessy – Louis Vuitton group (mo05t Hennessy – Louis Vuitton, LVMH group), is a French wine industry and high-priced luxury goods manufacturing group. Dior holds 42.38% of the common shares and 59.3% of the voting rights of LVMH group. Dior was founded by French fashion designer Christian Dior (January 21, 1905 – October 24, 1957) and headquartered in Paris. Mainly engaged in women’s wear, men’s wear, jewelry, perfume, cosmetics, children’s clothing and other high-end consumer goods.
5、 Chanel, France
Chanel is a French luxury brand, founded by Coco Chanel (formerly Gabrielle bonheur Chanel), which was founded in Paris, France in 1910. The brand has a wide range of products, including clothing, jewelry and accessories, cosmetics, skin care products, perfume and so on. The fashion design of the brand has elegant, concise and exquisite style. In the 1940s, it successfully pushed the “colorful and tied” women’s clothing to a simple and comfortable design.
6、 Clinique USA
Clinique originally means clinic in French, which shows the origin of the brand and medicine. When Mrs. Estee Lauder and Carol Phillips were creating the Clinique brand, they happened to pass through a small German town, where there was a clinic, and the Clinique sign with green characters on a white background was simple, lively and eye-catching. Mrs. Estee Lauder and Carol Phillips immediately thought that Clinique was bothering about the brand name, and they had a great liking for Clinique at the same time, so Mrs. Estee Lauder found the boss of the clinic and hoped that he could sell Clinique. The conditions were also very favorable: one was to buy out the brand with a large amount of cash, The second is to let the owner of the clinic become a shareholder of Clinique. Finally, the owner of the clinic sold Clinique’s brand under the temptation of astronomical cash. However, if he knew in advance that Clinique’s brand would be popular all over the world once it was launched, he would choose the second condition.
7、 Japan SK-II
SK-II was born in Japan. It is the perfect crystallization of Japanese skin experts applying cutting-edge technology to the development of skin care products. It is a popular skin care brand in East Asia and Southeast Asia. The core ingredient of SK-II, Pitera64 living cell yeast extract, has seven miraculous effects. SK-II counter service adopts skin test, which provides consumers with reliable reference values and personalized skin maintenance suggestions according to the test results. Since the first skin care product was launched in Hongkong and Taiwan in 1980, SK-II has become a pioneer in combining cutting-edge technology with pure natural essence into skin care products, and has launched many breakthroughs.
8、 Biotherm, France
Biotherm is a high-end skin care brand, headquartered in Paris and subordinate to l’or é al. Its origin is distributed in France, Monaco and Japan. It was founded in 1952. Biotherm’s products contain the essence of life plankton64, a unique mineral spring living cytokine. Biotherm adds natural active ingredients according to the specific effects of different series of products. The two complement each other and take great care of the skin.
“HR Helena” is one of the earliest international cosmetics brands in the world. “HR Helena” is one of the earliest international cosmetics brands in the world. For more than a century, it has taken “science” and “art” as its brand characteristics and has become a development example of modern beauty industry. Helena Rubinstein, the founder of the brand, was born in 1872 in a Jewish family in Poland. Her father was a wholesale egg merchant. At the beginning of the 20th century, she went to Australia to seek refuge with relatives. She used to be a tutor and a waiter in a cafe. Although poor, with some self-made skin cream brought from her home in Poland, her skin remained very delicate, which made the local women envy her, whose skin was rough due to sunlight and sand dust. She also sells HR Helena Valaze cream developed by family chemist friends, selling six shillings at a cost of 10 pence. Within two years, the cream earned her 12 thousand pounds. In 1905, Helena returned to Europe to learn skin care from the most famous experts there. She created personalized scientific care for women’s different skin types, which has become the foundation of the beauty industry in the 20th century.
10、 Elizabeth Arden, USA
Elizabeth Arden is a brand established in the United States in 1960. Arden’s product line includes skin care products, make-up, perfume and so on. It enjoys a high reputation in the beauty industry. Some people call Arden the nest of incense and put out the slogan “beauty is the crystallization of nature and science”. Its rising performance and praise from all over the world make it a world-famous cosmetics brand. Besides Elizabeth Arden brand, there is also a famous perfume brand Elizabeth Taylor.