‘LES-EXTRAITS’ SERIES : A TWIST OF THE ORIGINAL SHAPE
louis vuitton in collaboration with the well-known architect frank gehry, has created a new fragrance series, dubbed les-extraits collection, which will be launched this fall. taking its cue from the original vuitton fragrance bottle designed by marc newson, the architect played with curves, stretching its form and adding a charming elliptical shape to the right part of the bottle. furthermore, each flacon embossed by the brand logo, is topped by a sculptural cap, mimicking a crumpled paper, made from aluminum sheets.
A SCULPTURAL CAP TOPS THE FALCON
taking shape as a silver-colored sheet that dances in the wind, the cap adds an ethereal touch to the bottle. the form of the flacon is a tiny-scaled revival of the fondation louis vuitton structure, designed by frank gehry; twelve expansive panes made of 3,600 tiles of glass give the design the impression of colliding sails sweeping in the wind.
les-extraits collection by louis vuitton includes five new fragrances by the brand’s perfumer, jacques cavallier-belletrud: dancing blossom, cosmic cloud, rhapsody, symphony, and stellar times.
‘I wanted to approach the project from a sculptural point of view, bringing something different to the perfume. it’s not a finished geometric shape, it’s just a movement, a visual movement with the added bonus of this ephemeral side.’ said frank gehry.