Victoria’s Secret – American underwear brand

nikisho Date:2021-09-01 16:13:25
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Victoria’s Secret (VS) is a chain of women’s ready to wear retail stores in the United States, mainly engaged in underwear and bra.


The products include women’s underwear, bra, underwear, swimsuit, casual wear, women’s shoes, cosmetics and all kinds of matching clothing, luxury shorts, perfume cosmetics and related books. It is one of the most famous and sexy underwear brands in the world. In 2002, it launched a gem inlaid bra worth 10 million US dollars, which caused a sensation in the United States and Brazil.


In June 2020, Victoria’s secret British company will enter bankruptcy liquidation.


Brand profile


Leslie Wexner, founder of limited brands, founded the first clothing store in 1963. Wexner positions its brand to young people, especially young women, by virtue of its extraordinary taste and keen business sense. With accurate product development and talented business awareness, limited brands, which had only five chain stores in 1969, was successfully listed. Since then, it has been out of control. It has expanded to hundreds of stores in six or seven years. At present, Limited has earned US $620 million in sales from 368 stores in 45 states in the United States.


Victoria's Secret


In 1980, its revival brand express, which specializes in playing the youth brand, was born. The leisure brand express with young and hot girls as the main consumer has 956 stores in 46 states in the United States. Those cheap miniskirts marked Express brand have brought annual sales of US $2 billion; Structure, a leisure brand loved by men, is about to be renamed express men’s, which means that the sales of US $500 million and the joining of 429 stores will promote express as the largest ready-made clothing brand under Ltd. Victoria’s secret, bought in 1982, has become a lingerie brand for American women under the careful creation of Ltd. In 2003, Victoria’s secret not only had a net sales of $2.8 billion, but also had more than 1000 chain stores all over the United States.


Victoria’s Secret’s definition of sexy beauty has long been clear. Angel’s long hair is naturally curly, like just waking up, not groomed or experiencing a perfect sex. Her face was natural and charming. Her red face and foggy eyes were like lips that had just been kissed.


Victoria’s Secret belongs to the Limited Brands group, a well-known top and middle fashion manufacturer in the United States. Sexy is the pronoun of Victoria’s Secret. She is not only the whole nation but also the leader of the underwear industry all over the world. She is elegant, enthusiastic and teasing on the extension platform, which affects the “inner aesthetics” of the three billion female population around the world, as well as perfume, accessories, Cosmetics and other fields exude irresistible charm. In the United States, more than 1000 stores are selling Victoria’s Secret sexy underwear endorsed by supermodels.


Victoria’s secret was founded in the early 1970s. Since its establishment, the company’s name has become synonymous with charm, romance, connivance and women’s underwear. The company sells more than 600 underwear per minute every day. Grace Nichols, President, described Victoria’s secret as “a lifestyle merchant, and the real-time loader is an integral part of the lives of many customers. What we give our customers is charm, beauty, fashion and a little romance. We know what fashion is most suitable for women’s physical and emotional needs “. Victoria’s Secret’s design team has created an unprecedented record of success. It has creatively introduced new product production lines, such as “Second Skin Satin”, sexy body clothes mainly made of cotton products and “perfect shape”. The company’s bra products are especially popular, so the company plans to develop a new bra style every year. It is estimated that 50% of the bras used by women under the age of 30 are products of the company.


Every new product launch of Victoria’s secret has become a national movement without borders. Not only women want to see it, but men prefer to see it. Once the hot and sexy pictures appear on the official website simultaneously, it will immediately cause a global Internet traffic jam. The spring fashion show is held in New York every February. At that time, supermodels compete to appear. The list can be seen in the chain catalog, which is owned by about 500 million customers in the world.


Now the products of Victoria’s Secret include women’s underwear, pajamas and all kinds of matching clothing, luxury shorts, perfume cosmetics and related books. It is one of the most famous and sexy underwear brands in the world. In 2002, her underwear inlaid with gemstones and worth $10 million made a sensation in the world.

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