As the medical aesthetic industry becomes more sophisticated, more and more people, especially women, are using medical procedures to improve their physical appearance. However, unlike Asian women who mainly indulge in surgery on their faces, Westerners are more inclined to make changes to their bodies. Of course, every few years, people’s body aesthetic trends will take a turn, for example, this year, the British newspaper “The Guardian” as the year of the buttock augmentation well.
From breast augmentation to buttock augmentation
In 2010, breast augmentation was still the undisputed “traffic king” of the plastic surgery world, and breast augmentation in the UK peaked that year with a national total of 9,418 cases, a 10% increase over the previous year. However, the trend quickly shifted from the breasts to the buttocks. “Everyone wants a body with proud curves like Kim Kardashian’s, and Kate Moss’s skinny, bony figure has long since gone out of fashion.” Thanks to Instagram and other social networking software, along with more and more celebrities are showing their proud buttocks instead of breasts, not to mention the slim and pale ribs, nowadays, this view of buttocks is becoming more and more prevalent among young girls in their twenties and thirties – sounds like it should make the mothers under the sky very happy, girls It sounds like a relief to moms everywhere that girls are finally saying goodbye to mindless dieting and overly stringent body management. But (and there are always buts), the key to this new aesthetic is also having a slim waist. The lesser of the two trade-offs is that a thin waist can be starved out, while the only real “fundamental” solution for perfect buttocks, although fitness may have some effect, may be surgery.
Of course, the pursuit of fuller buttocks can be interpreted in a deeper sociological sense. French sociologist Jean-Claude Kaufmann has pointed out that in earlier human societies, the desire for security was always the first prerequisite, so “men were attracted to women’s buttocks because they represented a certain kind of safety and security, and women responded to this in the process of evolution. “. The voluptuous Hollywood actress Jennifer Lopez has directly confirmed from her own experience that “the bigger your butt, the more attention you get.
Based on these changes in social attitudes, the medical aesthetic industry has been occupied by a large number of “butt lovers” since 2014. According to statistics, the number of people receiving buttock lift injections and buttock implants in the U.S. increased by 58% that year compared to 2012, making it the fastest growing plastic surgery procedure in the country. And according to the International Society for Aesthetic Plastic Surgery, a total of 320,000 buttock augmentation procedures were performed worldwide in 2015, a 30% increase over 2014. On the flip side, the number of plastic surgeons working in the buttock augmentation industry in the UK has increased by 150% in the last five years.
Body image and risk at the same time
However, while the future of the buttock augmentation industry looks bright, as with other plastic surgery procedures, the risks involved in the procedure cannot be ignored. In the United States alone, there have been a total of 33 deaths from buttock augmentation surgery in the past five years. But that’s not the least of it, because of the high cost of buttock augmentation – the average cost in Europe is £3,000, and in the UK up to £8,000 – many people, especially in the UK, choose to go to other countries and opt for relatively inexpensive Many people, especially in the UK, choose to go to other countries and opt for relatively inexpensive medical and aesthetic facilities, or even “black clinics”.
In Turkey, which is a major medical tourism country, there is a medical beauty clinic called “Elite Aftercare”, which advertises itself on its Instagram with a poster showing women’s curvy bodies. But a scroll through its Ins posts from September this year reveals an eye-catching statement that one of its clients collapsed on the operating table in August while undergoing a buttock augmentation procedure. The woman, from Leeds, England, had three young children.
Once again, this supports the concerns of expert physicians. At the Clinical Aesthetic Repair Expo in London in October, the British Association of Aesthetic Plastic Surgeons (BAAPS) noted that a London hospital had received six times the number of medical aesthetic patients since 2013, all of whom had undergone buttock augmentation abroad earlier but needed to return for emergency follow-up care due to various problems. Complications of buttock augmentation include bacterial infections, tissue necrosis, scarring, wound rupture and abscesses, and some patients have even had flesh-eating bacterial infections. Notably, the popular Brazilian butt lift (BBL) has the highest mortality rate of all plastic surgery procedures, with a conservative estimate of one death per 3,000 procedures. This is primarily because the BBL is essentially a transfer of fat from the thighs and abdomen to the buttocks, which is done through a vein and therefore has the potential to “veer off course” to the heart or brain. Such surgical accidents are far more likely to occur in small, ill-equipped clinics than in large hospitals.
Trends change every year
But it would be a mistake to think that these medical malpractice statistics will shock women and stop them from pursuing shortcuts to body transformation. Women will never be satisfied with their current bodies, because popular icons are forever starting rounds of the endless “body revolution”.
In the 1920s, the first wave of female emancipation, those who highlight the waistline bust line corsets and long dresses were thrown into the trash by the women, men or unisex style clothing is more sought after, so the body more emphasis on dry, even the pursuit of flat chest, which also opened the first wave of contemporary history of weight loss. One study showed that the average bust-to-waist ratio of women on the covers of Vogue and Ladies Home Journal in 1925 was 60% less than it was in 1901. This figure did not gradually climb back up again until 1940.
By the 1950s, with the popularity of Marilyn Monroe and her first issue of Playboy magazine, her perfect hourglass figure set off a whole new trend, with fuller breasts and hips and thinner waists becoming a common goal for women at the time.
However, this trend was “slapped on the beach” by a new wave in the 1960s, and the bust-to-waist ratio fell back to the level of the 1920s, and women returned to their obsession with long, lean bodies – this time by the British model Twiggy, who was a global sensation at the time. Twiggy, the supermodel, got her nickname from her “short stature, underdeveloped breasts, and long, bony legs, which looked like a dummy made of twigs. In pursuit of a body like Triggy’s, women in the 60s and 70s started another dieting wave.
In the 1980s, people finally stopped being paranoid about the aesthetics of their bodies, and although “thinness” was still a constant theme, there was a growing consensus to add muscle and strength to the thinness. During this period, women admired the supermodels Cindy Crawford and Naomi Campbell.
The 90s saw a return to the trend of extreme thinness led by Kate Moss, which caused many women to suffer from “anorexia nervosa” again. Studies have shown that the mortality rate associated with anorexia nervosa was the highest of any mental disorder in the 1990s. At the same time, however, studies by the World Health Organization pointed to the global spread of obesity, with as many as 300 million people medically diagnosed as obese in 2000.
As we enter the 21st century, more and more women are finally stopping the mindless “tinkering” with their bodies, and reasonable fitness and diet are becoming more and more important, and as medical aesthetic technology becomes more and more advanced in this era, women are learning to reshape their bodies in less painful ways. After all, the trend is never ending, today is the Kardashians, who knows who will be tomorrow?