On the occasion of its 20th anniversary, ghd, the luxury professional hair styling brand from the UK, announced Italian fashion blogger Chiara Ferragni as its new global brand ambassador and launched the first ghd unplugged® hair styler in Milan on July 1st, offering more possibilities and convenience for fashionable women to change their style anytime, anywhere.
Chiara Ferragni is not only a “cosmic” fashion blogger, but also a successful entrepreneur. According to Instagram, she is the second most popular fashion blogger on Stories, and her entrepreneurial experience has twice been featured as a business case at Harvard Business School. As a pioneer representative of the fashion and media industry, her chic and advanced image and cutting-edge unique attitude coincide with ghd’s brand philosophy. At the same time, Chiara has always been a loyal fan and user of ghd, and has built a good foundation of cooperation with the brand in the past two years.
Chiara Ferragni said, “I have been using ghd for many years and always share my hair styling tips with my fans. I am excited and equally honored to be a global brand ambassador for ghd.”
Jeroen Temmerman, CEO of ghd, said, “We are thrilled to have Chiara Ferragni as a ghd global brand ambassador on the occasion of ghd’s 20th anniversary – as a global fashion trendsetter with a passion for As a global fashion trendsetter, she is in direct contact with the younger generation who use social media and consume online. With Chiara’s sweeping global appeal and ghd’s superior technology, we are confident that the future collaboration and new products will bring more good hair days to consumers.”
On July 1, 2021, ghd came to Milan with global brand ambassador Chiara for the new launch of the new ghd unplugged® hair styler. The launch event was held in the Royal Pavilion, a luxurious waiting room built for Italian royalty. ghd took the guests on an immersive journey through scenery, space and interaction. The event was full of activities closely related to the product features.
The event site was full of details closely related to the product features, which allowed guests to immerse themselves in the experience. Not only was an interactive area set up to help guests understand the new products and discover the many functions, but a modern hair styling experience area was designed to match the classic ghd color palette, where guests could try out the new ghd unplugged® hair styler with the help of professional stylists and create a variety of hairstyles for themselves. ghd, in compliance with the current regulations on the prevention and control of the new pneumonia epidemic The new ghd unplugged® hair styler was presented in a unique ghd fashion atmosphere to celebrate the launch of the new product with the guests.
ghd unplugged® hair styler is now available in a light weight
The ghd unplugged® hair styler, the first cordless smart styling clip from ghd, uses hybrid lithium cobalt technology, long-lasting lithium-ion batteries and ghd’s advanced Dual-zone sensor technology to ensure the panel maintains an optimal styling temperature of 185°C. The ghd unplugged® hair styler requires only 45 seconds to quickly The ghd unplugged® hair styler takes only 45 seconds to warm up and then maintains 20 minutes of styling time, and can be recharged at any time. The included carrying case is lightweight and insulated, and is safe and convenient to put away after use. The size of the product is designed for travel, lightweight and compact, can be packed into a handbag for convenient travel, also suitable for travel by air.
The ghd unplugged® hair styler will be available in early September at ghd’s Tmall personal care flagship store and ghd’s overseas flagship store. As ghd global brand ambassador, Chiara Ferragni will also meet with Chinese fans online in a diversified way, and together lead the styling fashion trend.