Here’s the thing: The word “natural” isn’t properly regulated in the United States, so if you’re looking for a truly “all natural” shampoo, your best bet is to check out the ingredients label. That, we understand from experience, can be a time-consuming endeavor, so we’re going to help streamline your shopping with this simple guide to start. These ten picks suit a variety of hair types and are without many of the chemicals and detergents (like sulfates and parabens) that you’re probably looking to avoid if you’re making the switch to a more natural lifestyle.
Oh, and a simple tip for washing your hair in general: Make sure that your hair is really wet—we’re talking completely saturated—before you lather up and apply the shampoo to the back of your head first. Be sure to rinse and repeat. We promise this tiny tweak will make a big difference in how clean your hair feels afterward.
READY TO SHOP SHAMPOOS? OUR PICKS AHEAD:
1, BEST CO-WASH: HAIRSTORY NEW WASH
We’ve been using this co-wash (that’s conditioning wash, btw) for several years now. It all started when we bleached our hair to oblivion, and it was bone dry and brittle as a result. This 3-in-1 (it works as a shampoo, conditioner and treatment) was the only thing that kept our fluffy hair more manageable. Since then, we’ve gone back to our roots, but the co-wash has remained a staple in our shower. It helps that one pouch of this stuff lasts for months—and fun fact—i’s also a go-to for our favorite grooming expert, Jonathan Van Ness.
2, BEST FOR FLAKY SCALPS: JASON DANDRUFF RELIEF SHAMPOO
Formulated with a potent duo of sulfur and salicylic acid, this clarifying shampoo soothes itchy scalps, while clearing up any surface flakes. Add to that rosemary oil, which helps to rebalance your skin, and olive and jojoba oils to condition the lengths, and we never want to be without it.
3, BEST FOR COLOR-TREATED HAIR: REVERIE NUDE SHAMPOO
Created by master hairdresser, Garrett Markenson, this luxe shampoo delivers the perfect combo of cleansing and conditioning your strands (while also being cruelty-free). With zero color-stripping sulfates and instead packed with color-preserving amino acids, it’s the bottle we reach for whenever we want to keep our hair bright and vibrant. The neroli-tinged scent is especially delightful.
4, BEST FOR FINE HAIR: MILD BY NATURE THICKENING SHAMPOO
Don’t let lank locks get you down. This thickening shampoo clears away any oil or product buildup that’s sitting on your scalp, while beefing up each skimpy strand with biotin, quinoa and flax proteins. The herbaceous scent (courtesy of rosemary mint) is as uplifting to the senses as the shampoo itself is to your roots.
5, BEST SPLURGE: GLOSS MODERNE CLEAN LUXURY SHAMPOO
Fans of fancier shampoos (like Oribe or Kerastase) will like the decadence of this coconut oil infused alternative. Free of sulfates and full of botanical extracts, it boosts shine and locks in moisture so your hair feels smooth and strong. The chic minimalist packaging elevates any shower.