The right hair color can cost hundreds of dollars, so the last thing you want to do is wash it down the drain. That’s why color-treated hair requires special attention—including shampoo formulas that cleanse, nourish strands, and won’t strip away color.
“Look for sulfate- and paraben-free shampoos,” says Stephanie Brown, Master Colorist at IGK SoHo in New York City. “And in general shampoos that say ‘color-safe’ will help keep color lasting longer.” But, Brown reminds, upkeep takes more than just swapping out your shampoo. “As a general reminder, cooler showers, less hot tools, and protection from the sun” help preserve color. To help extend the life of your hair color, we rounded up of our trusted favorites—including formulas targeted to blondes, brunettes, and redheads.
MINU Shampoo | Color Retention Shampoo
“I love the Davines Minu line,” says Brown, who adds that the brand “also has shampoos and conditioners for each color.”
Although not technically formulated for color-treated hair, Brown says this sulfate-free formula “is a great all-around shampoo for everyone.”
This sulfate- and silicone-free shampoo is specially formulated to rinse out sans any residue, leaving behind cleaner, glossier, brighter hair.
Depending on how much you wash your hair, this purple rice water shampoo can be swapped in for your regular shampoo once or twice a week for extra color-boosting and strengthening properties.
Shades of blonde, while, and silver need a little extra TLC so they don’t turn brassy, dull, or dry out. Unlike some other purple shampoos, this one won’t leave a hair with a lavender tint if you leave it on a minute too long, either.