On September 3, 2022 Spring/Summer China International Fashion Week kicked off at 751D-PARK in Beijing. With the theme of “Original Power”, this season’s fashion week focuses on five key issues: Chinese design aesthetics, technological innovation, business cooperation, sustainable development and intellectual property protection, presenting special launches, professional competitions, DHUB Design Hub x TOYCITY Toy City – Tide and Play Maker Exhibition, China International Fashion Forum, 2021 China Fashion Intellectual Property Conference, the closing ceremony of China International Fashion Week and the China Fashion Awards 2021 ceremony, and more than 100 exciting events. A fashion feast.
This season’s fashion week covers men’s, women’s, dress, sports, swimwear, lingerie, children’s and parent-children’s wear and other categories release show, traditional and modern, new and trendy, creative and commercial collision, all-round expression of fashion attitude.
The rise of local fashion must have its own cultural characteristics, and Chinese cultural expression is one of the highlights of this season’s fashion week. The special release covers Chinese traditional culture, martial arts culture, ethnic culture, silk culture, Dunhuang culture, literature and other corresponding theme release shows, using clothing as a medium to combine Chinese culture with contemporary aesthetics for young, trendy expression, multi-dimensional show contains the beauty of Chinese culture clothing. Legend of Gaia applies many non-heritage crafts such as woof and Su embroidery to the clothing, interpreting the new national style design; Chu and listen to the fragrance of traditional clothing culture heritage and innovation from 2019 so far has launched three consecutive seasons of “Chu and Chinese colors”, this season will show the fourth season of “Chu and Chinese colors This season will show the fourth season of “Chu and Chinese colors”, and launch the “New Era Chinese Beauty-2021” Summit Forum to continue the deep plowing of traditional Chinese culture and explore the higher dimension of Chinese philosophy, aesthetics and “New Era Chinese Beauty”; DAMOWANG uses DAMOWANG uses elements of martial arts to express the concept of literary modernity, adding elements such as cheongsam, stand-up collar, slant lapel and classical floral patterns to express the concept of retro and new wave design; Youth Today uses deconstructed Chinese costume, functional Zhongshan suit and metal cyborg plate buckle to build oriental cyborg aesthetics.
As an international showcase, China International Fashion Week also attracted fashion power from around the world, with Colombian brand Leonisa Leonisa holding its first offline launch show in China, Korean buying store Hi Seoul Showroom bringing the latest collection from local Korean fashion brand LEEHO, and DHUB Design Exchange gathering designers from Italy, the Netherlands, Japan, the United States, Canada, Australia, the United Kingdom and seven other countries. The DHUB Design Fair brings together brands from 7 countries, including Italy, Holland, Japan, USA, Canada, Australia and UK, to showcase high quality and creative fashion products. The event will be held in conjunction with international fashion, telling fashion stories with a global attitude.