On June 29, European jewellery brand APM Monaco (" APM ") filed an application to list on the main board of the Hong Kong Stock Exchange. According to the prospectus data, the total revenue of APM in 2020 was HK $1.92 billion, with a year-on-year growth of about 4.5%, among which The Chinese mainland became the largest market, accounting for 57.2% of the total revenue.
Just like Mathilde, the protagonist in Maupassant's story "The Necklace", no matter what the status of women, are yearning for jewelry. Jewelry is popular for many reasons: perhaps because of the material and design, perhaps because of the touching brand story behind it, perhaps because of celebrity power. Pandora has no century-old story, no luxury brand genes, no high-end materials, even just silver jewelry, but it has become popular both at home and abroad. Why would it be like a magic box full of magic, fascinating?